Google SEO and Web Tools

There are many useful Google SEO and Web tools, created by Google, to improve your SEO and site rank. These free tools could help you improve your search position:

• Webmaster Tools (Google Search Console)
• Google Analytics
• Keyword Planner
• Google Page Speed
• Structured Data tools
• Markup Helper
• Structured Data Testing

Google Webmaster tools (Search Console)

The main SEO tool for web site owners to manage their sites, to monitor and optimize search traffic. Basically, it allows to submit and test sitemaps, structured data for search engines, and to show statistics about your google search performance. The key indicators are total clicks (clicks in your website link), total impressions (view occurrences in the search results), average CTR (click-through rate, % clics / impressions) and average position (position of website link in the search results)

https://www.google.com/webmasters/tools

Google Analytics